BAIT AND SWITCH
Dictionary entry overview: What does bait and switch mean? • BAIT AND SWITCH (noun)
The noun BAIT AND SWITCH has 1 sense:
1. a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
Familiarity information: BAIT AND SWITCH used as a noun is very rare.
Dictionary entry details
• BAIT AND SWITCH (noun)
Meaning:
A deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
Classified under:
Nouns denoting acts or actions
Hypernyms ("bait and switch" is a kind of...):
marketing; merchandising; selling (the exchange of goods for an agreed sum of money)
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